Quantum Amplitude Amplification (QAA), the generalization of Grover's algorithm, is well-positioned for combinatorial optimization and is particularly promising for Quadratic Unconstrained Binary Optimization (QUBO) problems. QAA is appealing due to i
Quantum Amplitude Amplification (QAA), the generalization of Grover's algorithm, is well-positioned for combinatorial optimization and is particularly promising for Quadratic Unconstrained Binary Optimization (QUBO) problems. QAA is appealing due to its ability to drive the quantum system to a target state, yielding the globally optimal solution with probability over 90+%. However, realizing QAA for application-scale optimization currently exceeds quantum hardware capacity, which is further compounded by unresolved algorithmic challenges regarding the choice of free parameters. In this study, we address these issues by utilizing a realistic traffic flow QUBO problem to investigate the implementation of QAA as a heuristic solver. Specifically, allowing the diffusion operator parameter to take non-\pi values expands the capabilities of QAA. This unlocks a new multiple-shot, low-iteration strategy that aims for a high cumulative probability rather than maximizing the probability of a single basis state. Using 25-qubit simulations, our results demonstrate that heuristic QAA addresses two of the main challenges cited in previous studies. Firstly, heuristic QAA works even at a single iteration, reducing circuit depth by orders of magnitude compared to standard QAA. And secondly, we show that the problem-dependent parameters necessary for reaching optimal algorithmic performance can be reliably approximated with minimal upfront classical computing overhead.