A macroscopic manifestation of superfluidity is that objects moving through liquid helium experience negligible friction below the Landau critical velocity. How this frictionless motion breaks down at the nanoscale remains an open question. Molecules
A macroscopic manifestation of superfluidity is that objects moving through liquid helium experience negligible friction below the Landau critical velocity. How this frictionless motion breaks down at the nanoscale remains an open question. Molecules embedded in helium nanodroplets represent a well-controlled system for studying this breakdown, yet none has reached the regime of strong dissipative coupling, when energy transfer from the molecule to the superfluid dominates the observed dynamics. Molecular rotation, induced by short laser pulses, offer a suitable probe to reach rotational energies in the range of the roton gap, where superfluid helium supports a large number of elementary excitations. However, the solvation shell around a rotating molecule caps the energy reachable by a free rotor after impulsive excitation well below the roton excitation energy. Here we show that continuous driving with an ultraslow optical centrifuge overcomes this limitation: the strong field dresses the molecule into pendular states whose energies fall within the spectrum of the collective excitations of the superfluid, placing the system in the strong-dissipation regime. The resulting rapid thermalization locks the molecule to the rotating field until the rotation-induced level splittings overtake the thermalization rate, beyond which the molecular alignment is progressively lost. Our approach offers a direct measurement of the molecule-bath coupling in a quantum fluid.